Step 1. Create fake, semi-convincing sign for a “lost cat” you found, complete with adorable photos of said feline.
Step 2. Setup a voicemail for people to respond.
Step 3. Document and post the gamut of reactions that spill forth.


Insofar as I know, these flyers may have been posted in various cities throughout the country. There are images floating around advertising the “cat” to have been found on Sunset Blvd, as well as another saying it was found on 27th and A1A. In the Flickr comments for the image a member says they saw a similar sign in Australia. Regardless, finding images of the sign was fantastic in itself — hearing the actual calls and responders took it over the top. Kudos to you, good sir or ma’am, who got this viral project in motion.