losmosis » viral

100 Greatest Youtube Moments

MK — Tue, 29 Sep 2009 19:52:05 +0000

A very subjective take but nonetheless, feel shame at how many of these you’ve already seen.

The Cat Found Project

MK — Fri, 21 Aug 2009 19:57:10 +0000

Step 1. Create fake, semi-convincing sign for a “lost cat” you found, complete with adorable photos of said feline.
Step 2. Setup a voicemail for people to respond.
Step 3. Document and post the gamut of reactions that spill forth.

Insofar as I know, these flyers may have been posted in various cities throughout the country. There are images floating around advertising the “cat” to have been found on Sunset Blvd, as well as another saying it was found on 27th and A1A. In the Flickr comments for the image a member says they saw a similar sign in Australia. Regardless, finding images of the sign was fantastic in itself — hearing the actual calls and responders took it over the top. Kudos to you, good sir or ma’am, who got this viral project in motion.

Youtube = profits?!?!

MK — Thu, 30 Jul 2009 19:58:06 +0000

Unless you’ve just returned from your 2-month sojourn hiking through the Himalayas, chances are you’ve seen, been sent, or have been forced to watch the “feelgood” wedding entrance video of the summer. You know, the one ironically set to woman-beater Chris Brown’s song “Forever.” If not, a mere click awaits you to double your pleasure:

What’s most compelling about this 12-million-viewed video is the way in which the label for the song took advantage of the video’s popularity to directly translate into immediate profits.

At YouTube, we have sophisticated content management tools in place to help rights holders control their content on our site. The rights holders for “Forever” used these tools to claim and monetize the song, as well as to start running Click-to-Buy links over the video, giving viewers the opportunity to purchase the music track on Amazon and iTunes. As a result, the rights holders were able to capitalize on the massive wave of popularity generated by “JK Wedding Entrance Dance” —…over a year after its release, Chris Brown’s “Forever” has again rocketed up the charts, reaching as high as #4 on the iTunes singles chart and #3 on Amazon’s best selling MP3 list.

[Google Blog]

Related: JK Divorce Entrance Video